Digital Marketing: SEO, Analytics, and Online Presence

Language Arabic
Start Date 20/08/2019
Duration 8 weeks
Effort 10 hours
Level Intermediate Level
End Date 19/10/2019

We live in a Digital World! The time we spend in this world is only increasing, for that reason, Digital Marketing is becoming increasingly important for businesses and individuals. In this specialization, we will learn how to have the right online presence, whether it is a website, a mobile app, a social media profile, a YouTube channel or our presence on Search Engines, and finally we will learn how to measure and analyze everything we do so we can achieve continuous improvements.

This specialization consists of three courses:

Search Engine Optimization (SEO)

The Right Online Presence

Digital Analytics

In the “SEO” course we will learn how search engines work, how to do keyword research and how to understand the customer search behaviour, after that we will learn how to optimize on-page elements using the selected keywords, after that we will learn about link management, and the technical part of SEO. Then we will learn the best practices on Social media to help with our SEO efforts. Finally, we will learn how to measure the effectiveness of our SEO efforts.

In the “Digital Analytics” Course, we will learn the fundamentals of Digital Analytics, then we will learn how to manage tags using Google Tag Manager, after that we will learn how to analyze the important reports in Google Analytics, then we will learn how to analyze the important reports in Google Search Console to help with our continuous SEO efforts. Then we will lean mobile analytics using “Firebase. After that we will learn how to analyze our presence on YouTube using YouTube Analytics, after that we will learn how to analyze data in Facebook Page insights and Twitter Analytics. Then we will learn how to create comprehensive dashboards using Google Data Studio and finally we will learn what heat-maps are and how to use them to enhance the conversion rate and the user experience, we will use the tool Hotjar for that.

In “The Right Online Presence” Course we will learn how to plan our online presence using the online customer journey, we will also learn how to create a simple, yet effective website using Google Sites, and how to have the right presence on Google My Business, then we will learn the best practices to have the right presence on Social Media platforms and how to create engaging content, after that we will learn the best practices when building a mobile app and finally we will learn how to manage effective email marketing campaigns using MailChimp.

Courses

Current

Search Engine Optimization

Started On 20/08/2019

Learn how to build a SEO-friendly website with this free & professional SEO course, provided by Edraak & Maharat min Google

Current

Digital Analytics

Started On 20/08/2019

Learn how to track online visits

Current

The Right Online Presence

Started On 20/08/2019

Learn how to build a good online precense for all your sites, applications, and social media pages

What You Will Learn

  • Enhance your search engine presence by learning SEO best practices
  • Video SEO on YouTube
  • Manage Google My Business professionally
  • How to better manage your website links
  • Best practices for your application on Play Store
  • How to build a basic website
  • How to manage email marketing campaigns
  • Using Google Tag Manager
  • How to use Google Analytics & Google Search Console
  • How to use Hotjar & Heatmaps

Instructors and Team

Jawdat Shammas
Jawdat Shammas

Jawdat is a Digital Marketing Trainer and Consultant with 20+ years of experience. Jawdat started working in the Digital Marketing field since 2006 and since then he managed hundreds of digital marketing campaigns for tens of businesses in the middle east with advertising budgets worth millions of dollars. Jawdat is Certified in Google Ads, Certified SEO Professional, Certified Google Analytics Qualified Individual (QI), Certified Internet Webmaster (CIW), Certified in Google Analytics for Ecommerce and a Certified Instructor. He started providing professional training since 2000; Jawdat conducted tens of Digital Marketing training programs in Jordan, United Arab Emirates, Kuwait, Qatar, Oman, and Saudi Arabia. Jawdat is also a public speaker and a mentor for a few startups.

Omar AlDabbas
Omar AlDabbas

Online Course Manager at Edraak, studied Computer Science & graduated from Hashemite University in 2009, he worked in IT for several years and got certified by Cisco & Microsoft in the field. He shifted into online education and created many courses on Udemy, interested in learning all what it takes to be a digital marketer, specially how search engine works

Specialization Provider

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