Strategic Planning

Language Arabic
Start Date 01/01/2020
Duration 0 weeks
Effort 6 hours
Level Intermediate Level

Strategies are the decisions, and initiatives that the business leaders put in place, to achieve the desired competitive advantage, and to adapt with the dynamic macro-business environmental changes, including high competition, and PESTEL factors changes. This training course aims to provide participants with the strategic planning and analysis tools, including external and internal environmental screening, before deciding on the strategic and financial objectives, before specifying the best ways to achieve them.

What You Will Learn

  • The importance of strategic analysis and planning.
  • What is the Business Model Canvas.
  • What is the competitive advantage and how to achieve it.
  • How to analyze and evaluate the external business environment. And what are the driving forces.
  • Porter's five forces analysis to evaluate the business attractiveness.
  • Using a SWOT analysis to analyze the internal environment.
  • Specifying and evaluating strategic assets.
  • The basics of financial ratios analysis as a tool for strategic planning.
  • The importance of vision, mission, and core values.
  • How to write strategic objectives.
  • The main competition strategy choices.

Instructors and Team

Eng. Hani N. Al Abdallat
Eng. Hani N. Al Abdallat

MBA,CMC,PMP Certified Management Consultant (CMC), by CMC-Global, the International Council of Management Consulting Institutes ICMCI/ Zurich Working as a Management Consultant and Project Manager for a project funded by USAID/LENS, that focusses on providing the firm with the advisory, and consultancy needed to develop and build their business strategy, and promote their services, based on market research, and best practices. Planning, managing, implementing and monitoring a regional development project funded by USAID, including organizational learning and development programs for 12 Organization in four countries, from different background, and overcoming many political and logistical challenges. Project Management Institute (PMI/USA) / Jordan Chapter, Member of the Board of Directors, and Vice President for the Professional Development. Strategic Management Lecturer in Jordan University / faculty of Business Administration. Management Lecturer in Princess Sumaya University of Technology / King Talal Faculty for Business and Technology. Delivering & conducting consultation, advisory, business coaching, and training programs in Strategic Management, Organizational Assessment and Organizational Performance Improvement, Quality, Business Planning, Feasibility Studies, Projects Management, Operations &Lean Management, and Risk Management for governmental, NGOs, Start-ups and for Profit organization. Specialized in conducting Organizational Performance Health check, and analyzing the Value Chain activities, the operation processes, and provide recommendations to improve the organization performance, by enhancing the organizations business model, products mix, products profitability, and promotion, in addition to processes effectiveness and efficiency, using SOPs. Managing high profile projects with successful implementation including Royal Hashemite Court, AYLA, Orange, Umniah, VITAS-Jordan, Mercy Corps, Intercontinental Hotel, Union Bank, & British American Tobacco Factory. International Leadership Accredited Trainer by Dale Carnegie / USA. International Accredited Trainer by Talal Abu Ghazaleh Organization / TAG Global.

Course Provider

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