Search Engine Optimization

This course is part of the Digital Marketing: SEO, Analytics, and Online Presence
Language Arabic
Start Date 20/08/2019
Duration 8 weeks
Effort 0 hours
Level Entry Level
End Date 19/10/2019

Search Engines are used daily by billions of users for billions of times each day! Being among the top results of Search Engine Results Page (SERP) is essential for webmasters to get the quality and free traffic they need to achieve their online presence goals.

In this course, we will learn how Google search engine works and how does Google rank pages on the SERP, in addition to learning how to conduct keyword research to find the right keywords for our web pages.

We will also learn how to optimize content, images, meta tags and other elements on the page and how to earn quality links to our web pages. After that, we will learn how to optimize for Local SEO results using Google My Business. After learning how to optimize web pages we will learn how to optimize videos for the best possible visibility on Youtube and Google.com.

Finally, we will learn how to measure the effectiveness of the optimizations we did using Google Search Console and Google Analytics.

What You Will Learn

  • Understand how search engines work
  • Find best keywords to rank for
  • Apply On-Page optimizations
  • Technical SEO optimization
  • Content optimization
  • Internal and external links management
  • Understand and optimize for Local SEO
  • Optimize Videos for Youtube and search engines
  • Measure results using Google Search Console and Google Analytics

Instructors and Team

Jawdat Shammas
Jawdat Shammas

Jawdat is a Digital Marketing Trainer and Consultant with 20+ years of experience. Jawdat started working in the Digital Marketing field since 2006 and since then he managed hundreds of digital marketing campaigns for tens of businesses in the middle east with advertising budgets worth millions of dollars. Jawdat is Certified in Google Ads, Certified SEO Professional, Certified Google Analytics Qualified Individual (QI), Certified Internet Webmaster (CIW), Certified in Google Analytics for Ecommerce and a Certified Instructor. He started providing professional training since 2000; Jawdat conducted tens of Digital Marketing training programs in Jordan, United Arab Emirates, Kuwait, Qatar, Oman, and Saudi Arabia. Jawdat is also a public speaker and a mentor for a few startups.

Omar AlDabbas
Omar AlDabbas

Online Course Manager at Edraak, studied Computer Science & graduated from Hashemite University in 2009, he worked in IT for several years and got certified by Cisco & Microsoft in the field. He shifted into online education and created many courses on Udemy, interested in learning all what it takes to be a digital marketer, specially how search engine works

Course Provider

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