Having the right online presence requires knowing our customers very well, that’s why we will start the course by learning about the customer online journey, after that we will learn how to have the right presence on Google My Business which is an essential tool for all businesses to appear on Google Maps and help potential customers learn about the business and contact the business.
Since having a website is essential for an online presence, we will learn how to create simple yet effective website using the easy-to-use and free tool, Google Sites. After that we will learn the best practices to have the right presence on Social media platforms and the tools to create engaging content.
In this course, we will also learn about building the right mobile app and also having the right listing on App stores, then we will discuss how to create the right content, and finally we will learn how to create and manage effective email marketing campaigns using Mailchimp.
Jawdat is a Digital Marketing Trainer and Consultant with 20+ years of experience. Jawdat started working in the Digital Marketing field since 2006 and since then he managed hundreds of digital marketing campaigns for tens of businesses in the middle east with advertising budgets worth millions of dollars. Jawdat is Certified in Google Ads, Certified SEO Professional, Certified Google Analytics Qualified Individual (QI), Certified Internet Webmaster (CIW), Certified in Google Analytics for Ecommerce and a Certified Instructor. He started providing professional training since 2000; Jawdat conducted tens of Digital Marketing training programs in Jordan, United Arab Emirates, Kuwait, Qatar, Oman, and Saudi Arabia. Jawdat is also a public speaker and a mentor for a few startups.
Online Course Manager at Edraak, studied Computer Science & graduated from Hashemite University in 2009, he worked in IT for several years and got certified by Cisco & Microsoft in the field. He shifted into online education and created many courses on Udemy, interested in learning all what it takes to be a digital marketer, specially how search engine works