Measurability can be considered the biggest advantage of Digital Marketing compared to traditional marketing, for that reason, it is very important for all digital marketing professionals to have the skills of digital analytics.
In this course, we will learn how to create a digital analytics plan and how to implement it using the appropriate tools. We will start by learning how to manage tags using Google Tag Manager, then we will learn how to analyze the top reports in Google Search Console to get the best results out of our organic search traffic.
To learn how to analyze web traffic, we learn the top reports in Google Analytics, and in order for us to analyze mobile apps efficiently, we will learn how to analyze the top reports in Firebase. After that we will cover Youtube Analytics and how to use the data in the reports to achieve better results on Youtube.com.
Since social media analytics is very important, we will cover the top reports in Facebook Page Insights and Twitter Analytics to optimize our presence on Social Media accordingly.
The last two topics in the course are Google Data Studio, the tool that will enable us to connect multiple data sources and create comprehensive Dashboards. Finally, we will cover Heatmaps and how to optimize the user experience to achieve better conversion rates using the tool Hotjar.
Jawdat is a Digital Marketing Trainer and Consultant with 20+ years of experience. Jawdat started working in the Digital Marketing field since 2006 and since then he managed hundreds of digital marketing campaigns for tens of businesses in the middle east with advertising budgets worth millions of dollars. Jawdat is Certified in Google Ads, Certified SEO Professional, Certified Google Analytics Qualified Individual (QI), Certified Internet Webmaster (CIW), Certified in Google Analytics for Ecommerce and a Certified Instructor. He started providing professional training since 2000; Jawdat conducted tens of Digital Marketing training programs in Jordan, United Arab Emirates, Kuwait, Qatar, Oman, and Saudi Arabia. Jawdat is also a public speaker and a mentor for a few startups.
Online Course Manager at Edraak, studied Computer Science & graduated from Hashemite University in 2009, he worked in IT for several years and got certified by Cisco & Microsoft in the field. He shifted into online education and created many courses on Udemy, interested in learning all what it takes to be a digital marketer, specially how search engine works